Product Designer

UX Strategy & Design

- Abi Williams is a product designer, ux strategist, footwear designer and developer, and frenchton enthusiast living in Connecticut.

Revolutionizing Mobile-First Workflows for Enhanced User Engagement

 

CRM Integration for Convert: Transforming Campaign Management

 
 

Redesigning a Legacy Dashboard for Power Users

 

Vision Redesign

Transforming Data Analytics with UX Innovation

 

Finding Value in Styling Services from Eco-Stylist.com

 
 

Footwear Designs


 

I designed & managed the line; and drove business upwards to over 30 million dollars. Click the photo to learn more about my design process.

Unisa Dian designed for DSW, mustard faux suede as seen on Style Bungalow.

 

I managed the seasonal design direction, the development process from sketch to final product. Directly involved in the creative direction in the rebranding from the original Madden Girl line named Pink and Pepper. Click through to learn more about my product development design process.

Indigo Rd. Idira vegan leather boot with faux fur fleece