Convert

Convert Project

Convert was conceived with a singular goal in mind: revolutionizing the job application process while empowering clients to efficiently manage high-volume hiring needs. Although it never launched, Convert aimed to bridge the gap between job seekers and employers with a mobile-first landing page flow that streamlined the application process into just a few seamless steps.

For clients, Convert was designed as a robust lead generation tool tailored for organizations seeking to fill positions at scale. By offering a user-friendly interface and intuitive design, Convert enabled employers to attract, engage, and convert potential candidates swiftly and effectively.

For job hunters, Convert promised a hassle-free application experience directly from their mobile devices. By eliminating the complexities often associated with job applications, Convert ensured that applicants could navigate through the process effortlessly, optimizing their chances of securing their desired positions.

With several constraints, we had roughly one month to produce several rounds of iterations to review with leadership and stakeholders. In my role as a product designer, I set out to design several mobile-first workflow designs aimed at transforming user engagement and lead conversion dynamics.

After a quick few days of competitor analysis and market research, I began to design mobile-first user flows tailored to optimize efficiency and user satisfaction. Tasked with enhancing the experience for users seeking a quick job application process, I focused on creating intuitive and impactful solutions.

Discovering the Need

Originally intended as part of the Recruitics Fusion/Convert product pairing, Convert gained traction independently by addressing a recurring client need. This shift focused our efforts on designing a user flow aimed at minimizing drop-off rates during the job application process.

Our approach emphasized the user experience, incorporating essential UI elements such as streamlined forms, prominent buttons, progress indicators, and customizable client branding. Despite having initially developed a desktop web landing page, early stakeholder feedback highlighted the necessity for mobile-friendly landing page flows. This adaptability was crucial, especially given our identified use cases: nurses, delivery drivers, and applicants for fast food roles.

Framing the Challenge

During the Convert project, we encountered a significant challenge revealed through user research: the job application process often left applicants feeling frustrated and contributed to high drop-off rates. While benchmarking competitors' solutions offered some insights, our approach needed to address dual objectives: designing for the end user's experience and meeting the volume hiring needs of our clients.

Existing solutions, upon friendly critique, appeared outdated and posed numerous UI roadblocks that exacerbated drop-off rates. Our primary aim was to create a seamless flow that simplified this challenging task for our end users, ensuring a more positive experience throughout.

As the Chief of Product began expanding our engineering team, I initiated the design of screens tailored for various different applicants, including roles such as a line worker at Chipotle, a Walmart Spark Driver, and a traveling nurse. These landing page and application form screens were crucial for validating our solution and stimulating discussions on the flow's simplicity during scheduled user interviews. They also played a key role in guiding our resource allocation decisions.

Key Design Features

• Mobile-First Approach: Designed to be responsive and accessible across various mobile devices, ensuring a seamless user experience.

• Simplified Application Flow: Streamlined the job application process into a few intuitive steps, minimizing friction for applicants.

• Lead Generation Capability: Provided clients with a powerful tool to capture and manage leads efficiently, facilitating high-volume hiring with ease.

Unveiling the Future

Although Convert never saw its official launch, its innovative approach to job application and lead generation remains a testament to our commitment to redefining user experiences in the recruitment industry. As we continue to innovate and evolve, we draw inspiration from Convert’s vision to create impactful solutions that meet the dynamic needs of both clients and job hunters alike.

Despite facing challenges such as a change in project direction and limited resources, our efforts on the Convert project resulted in a significant achievement. We successfully developed a new customizable mobile-first landing page, enabling users to efficiently apply for jobs using their mobile devices while helping our clients capture leads and achieve their hiring objectives.

Our approach centered on continuous user feedback loops, refining the interface for optimal clarity and ease of navigation. This iterative process empowered both users and clients to seamlessly navigate the job application and hiring process.

The project's design success underscores our team's ability to innovate and deliver under challenging circumstances. It reflects my dedication to merging creative thinking with user-centered design principles to create impactful solutions in lead capture and conversion.