Designer for life.

I have designed for a living across physical and digital products: footwear, luxury advertising, e-commerce and recruitment technology. The work looks different each time, but the job stays the same. Understand who it is for, work within real constraints, and get a good idea made at scale.

My career began at Coach, in creative services, designing international advertising. I moved to an agency to design national advertising, then joined Marc Fisher Footwear as a product development coordinator, supporting production, overseas vendors and sourcing. I grew into footwear development, traveling to Italy to sketch lines with Italian designers and artists and to attend leather shows, which doubled as color and material sourcing events. I also traveled to China for sourcing and development. The brands included Unisa and G by Guess.

When factories closed during COVID and my line shut down, I had to find a new path. I moved into product design, first at Recruitics, where I did SaaS work including the Vision analytics dashboard, and then at Spectrum, where I was the first designer hired onto a newly formed product design team within the digital sales department of Spectrum’s product wing. I learned the tools along the way, because every designer needs a well-stocked tool belt.

One story I still come back to is what it took to build UX influence as the first designer on a new team. Read how it came together.

That mix is how I work: commercial awareness from production and sourcing, craft from sketching and materials, and a systems habit from building things other people have to reuse.